SEO 101 Website Optimization

SEO is typically the most intimidating element of Better Breeder Institute’s Pyramid for Website Success. With our SEO 101 website optimization service, we take the foundational steps to get your website “in the SEO game.” This alone can be enough to get most breeder websites on the first page of Google for puppy searches in your breed and region, resulting in an influx of new puppy inquiries you will not receive otherwise.

SEO 101 Website Optimization Includes:

• Website Audit. We will verify the website’s indexability by Google and identify structural issues and missing metadata
• Keyword Research. We will conduct keyword research specific to your breed and location (state/province, city, region)
• Optimize Headings & Copy Blocks. Using our keyword research, we will strategically create this content to educate site visitors and rank your site high in Google.
• Optimize Metadata. These off-page elements are often forgotten but critical to your listing’s relevance to puppy shoppers’ search queries. This is important if you are going to EARN THE CLICKS.
• Standardize SERP display. We will ensure your page listings look clean, consistent & professional in the search engine results pages (SERPs).
• Internal Linking. We will establish link paths to your high-value pages to ensure Google understands your page hierarchy.
• Update Site. We will execute the updates for websites on WordPress, Squarespace, and Wix. Or, if you have a website developer, we can provide the optimizations for them to apply.
• Google Tool Integrations. This includes Google Analytics 4 & Google Search Console. These are critical for ensuring that Google recognizes your website and allows you to measure performance. 
• SEO Reporting. Set up SEMrush domain performance and keyword rankings reports, delivered to your Inbox monthly
• Google Data Studio Reports. Set up Google Looker reports to monitor website health and performance, delivered to your Inbox monthly.
• Google Business Profile. We create a business listing for your breeding program to earn even more real estate at the top of Google.

*This package is the foundational first step toward realizing website success.

NOTE: The SEO 101 Website Optimization does not guarantee search engine success. It includes a large list of SEO tactics and best practices proven to improve a website’s natural search performance and keyword rankings.

However, several factors outside our control or the scope of this project may limit or preclude your website from experiencing the desired performance improvement. These factors include but are not limited to outdated website platforms, non-responsive and/or unoptimized website themes, economy-grade hosting, heavy code, heavy images, bulky page builder tools, and malicious or manipulative external linking. Please review the Terms of Service.

If the optimizations from our SEO 101 service are not successful, it is likely a platform migration to a modern template will be necessary. All optimizations provided by our service can be moved to a new website.