SEO 101 Website Optimization | Dog Breeder Website
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SEO 101 Website Optimization

Is SEO a black box you are scared to open?

Most dog breeders know their website needs search engine optimization (SEO) to rank high in Google and attract new puppy buyers. However, for many, SEO remains a black box they are scared to open.

Our SEO 101 Website Optimization has been our most requested digital service. This is the breeder’s easy solution to enter the SEO game — a game that can transform your breeding program. We are making this service available to a limited number of breeders.

What’s Included:

SEO 101 Website Optimization

Dog Breeder's Pyramid for Website Success - SEO

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SEO is typically the most intimidating element of Better Breeder Institute’s Pyramid for Website Success. With our SEO 101 website optimization service, we take the foundational steps to get your website “in the SEO game.” This alone can be enough to get most breeder websites on the first page of Google for puppy searches in your breed and region, resulting in an influx of new puppy inquiries you will not receive otherwise.

SEO 101 Website Optimization Includes:

  • Website Audit. We will verify the website’s indexability by Google and identify structural issues and missing metadata
  • Keyword Research. We will conduct keyword research specific to your breed and location (state/province, city, region)
  • Optimize Headings & Copy Blocks. Using our keyword research, we will strategically create this content to educate site visitors and rank your site high in Google.
  • Optimize Metadata. These off-page elements are often forgotten but critical to your listing’s relevance to puppy shoppers’ search queries. This is important if you are going to EARN THE CLICKS!
  • Standardize SERP display. We will ensure your page listings look clean, consistent & professional in the search engine results pages (SERPs).
  • Internal Linking. We will establish link paths to your high-value pages to ensure Google understands your page hierarchy.
  • Update Site. We will execute the updates for websites on WordPress, Squarespace, and Wix. Or, if you have a website developer, we can provide the optimizations for them to apply.
  • Google Tool Integrations. This includes Google Analytics 4 & Google Search Console. These are critical for ensuring that Google recognizes your website and allows you to measure performance. 
  • SEO Reporting. Set up SEMrush domain performance and keyword rankings reports, delivered to your Inbox monthly
  • Google Data Studio Reports. Set up Google Looker reports to monitor website health and performance, delivered to your Inbox monthly.
  • Google Business Profile. We create a business listing for your breeding program to earn even more real estate at the top of Google!

*This package is the foundational first step toward realizing website success.

NOTE: The SEO 101 Website Optimization does NOT guarantee search engine success. It includes a large list of SEO tactics and best practices proven to improve a website’s natural search performance and keyword rankings.

However, there are several factors outside our control, or the scope of this project, that may limit or preclude your website from experiencing the desired performance improvement. These factors include but are not limited to: outdated website platforms, non-responsive and/or unoptimized website themes, economy-grade hosting, heavy code, heavy images, bulky page builder tools, and malicious or manipulative external linking. Please review the Terms of Service.

If the optimizations from our SEO 101 service are not successful, it is likely a platform migration to a modern template will be necessary. All optimizations provided by our service can be moved to a new website.

Great
Value!

Introductory Price

$997

$1,497

Get your Website “In The Game!”

  • LIMITED NUMBER OF SITES
  • SAVE $500
  • ORDER NOW

NOTE: Due to company principles’ status as AKC-licensed Conformation judges, owners of Collies (Rough & Smooth) or Shetland Sheepdogs who purchase SEO 101 service will be ineligible to exhibit to Matthew Stelter (AKC# 81382) or Anita Stelter (AKC# 81538) for a period of one year following completion of the project.

Imagine having your breeding program website SEO’ed without needing to know a thing about SEO!

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What to Expect:

The SEO Process

Dog Breeder's Pyramid for Website Success - SEO

Once you order SEO 101 Website Optimization, here is what to expect:

  1. Complete the Questionnaire. Within one (1) business day following purchase, you will receive our SEO 101 Questionnaire. Use this online form to enter your breed, kennel, and website information. Then, Submit.
  2. Information Review. Our Website Design Team will review your information within 1-2 business days and follow up for any clarification. If we identify any issues that we feel may preclude your website from experiencing the benefits of our service, we will inform you and offer a full refund.
  3. We Get To Work! Once we schedule the project, we start with a website audit and keyword research, and then continue with optimization development and Google integrations. (Estimated completion time: 10-14 business days.)
  4. Upload the Content. If the site is on WordPress, Squarespace, or Wix, we should be able to make all updates for most sites. If the site is on another platform or an unfamiliar theme, we can review it, but we don’t represent ourselves to be experts on every website platform. If we aren’t comfortable with the platform and you don’t have a web developer, we will direct you to a respected freelance network where you can hire a web developer familiar with your specific platform. We will provide you with the optimizations for them to apply to your website.
  5. Reporting. We will set up several automated monthly reports to be delivered to your Inbox each month. This will allow you to monitor your website’s performance improvement over time and determine whether other optimizations (content, technical, hosting, etc.) are necessary.
  6. Project Complete. At this point, your SEO 101 website optimization is complete. NOTE: SEO is a long game. We typically begin to see optimization impact performance within 2-6 weeks. However, it may take up to 6 months to realize all the gains.

Frequently Asked Questions

Is the SEO 101 Website Optimization a replacement for the Website Academy digital course?

NO! Better Breeder Website Academy dives deeply into all three elements of the Pyramid for Website Success, including SEO, Design, and Content. All three must be strategically addressed in order for your website to experience maximum digital success.

SEO 101 Website Optimization addresses several of the first and most impactful elements of SEO, but it does not go to the level or detail covered in Website Academy.

Will SEO 101 Website Optimization get my website to the first page of Google?

For many breeder websites, our SEO 101 service is all that is required to get their website on Page 1 for their breed and state. However, we can’t guarantee results.

Several factors outside our control may limit or preclude the desired performance improvement from being realized. These factors include but are not limited to: outdated website platforms, non-optimized/responsive website themes, economy-grade hosting, heavy code, heavy images, bulky page builder tools, malicious or manipulative external linking, and ultimately, Google’s algorithm.

What if the SEO 101 optimizations are not successful?

If our service is not successful in increasing your target keyword rankings and driving more relevant traffic to your website, a migration to a modern platform with higher-quality hosting is likely needed. Google does penalize old, insecure, and poor-performing websites, particularly on mobile devices.

All optimization from our SEO 101 project can be transferred to the new platform, and your new website will be poised to perform!

Is SEO 101 Website Optimization included in our Website Design Services?

Historically, while our Website Design projects integrate many SEO best practices and the websites are built on the highly-optimized Ultimate Breeder platform, the standard build projects did not include specific keyword research and targeted optimization.

We have developed an SEO add-on option for breeders who want to improve the front-end optimization of their websites even further.

Great Value!

Introductory Price

$997

$1,497

Get your Website “In The Game!”

NOTE: Due to company principles’ status as AKC-licensed Conformation judges, owners of Collies (Rough & Smooth) or Shetland Sheepdogs who purchase SEO 101 service will be ineligible to exhibit to Matthew Stelter (AKC# 81382) or Anita Stelter (AKC# 81538) for a period of one year following completion of the project.

Do you want an Ultimate Breeder Website but don’t want to build it yourself? Check out our Website Design Services. Let our experts create it for you!

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If you have questions, please reach out to us.

We’ll be happy to discuss the Website of Your Dreams!

The Better Breeder Promise

We endeavor to educate, support, and promote conservation dog breeders who are committed to the preservation & advancement of their breed.  

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