SEO Website Optimization

SEO is typically the most intimidating element of Better Breeder Institute’s Pyramid for Website Success. With our SEO Website Optimization service, we take the foundational steps to boost your current website’s SEO traction. This alone can be enough to get most breeder websites on the first page of Google for breed & puppy searches in your region, resulting in an influx of new puppy inquiries you will not receive otherwise.

SEO Website Optimization Includes:

• Website Audit. We will verify the website’s indexability by Google and identify structural issues, broken links, and missing metadata.
• Keyword Research. We will conduct keyword research specific to your breed and location (state/province, city, region)
• Optimize Headings & Copy Blocks. Using our keyword research, we will strategically create homepage content to educate site visitors and rank your site higher in Google. We will also optimize your site to rank well in local search, capturing a larger share of the breed searches in your region.
• Optimize Metadata & Alt Text. These off-page elements are often forgotten but critical to your listing’s relevance to puppy shoppers’ search queries. This is important if you are going to earn the clicks on Google.
• Standardize SERP display. We will ensure your page listings look clean, consistent & professional in the search engine results pages (SERPs).
• External Linking. We will establish link paths to high-domain-authority websites to “establish your tribe” and help Google better understand your position in your breed & purebred dog sport landscape.
• Update Website. We will execute the updates for websites on WordPress, Squarespace, and Wix. Or, if you have a website developer or manage your own site, we can provide the optimizations for them to apply.
• Google Tool Integrations. This includes Google Analytics 4 & Google Search Console. These are critical for ensuring that Google recognizes your website and allows you to measure performance. 
• Google Data Studio Reports. Set up Google Looker reports to monitor website health and performance, delivered to your Inbox monthly.
• Provide a List of Recommendations. We will share a list of recommended actions to improve your website’s domain authority and inbound link profile.

This package is the foundational first step toward realizing website success.

NOTE: The SEO Website Optimization does not guarantee search engine success. The service includes a large list of SEO tactics and best practices proven to improve a website’s natural search performance and keyword rankings.

However, several factors outside our control or the scope of this project may limit or preclude your website from experiencing the desired performance improvement. These factors include, but are not limited to, outdated website platforms, non-responsive and/or unoptimized website themes, economy-grade hosting, heavy code, large images, bulky page builder tools, and malicious or manipulative external linking. Please review the Terms of Service.

If the optimizations from our SEO service do not achieve the desired results, a platform migration to a modern template will likely be necessary. However, all optimizations provided by our service can be carried over to a new theme or platform.