Terms of Service: SEO 101 Website Optimization

By making a purchase of the SEO 101 Website Optimization Service from Better Breeder Institute, LLC, hereafter “The Company,” “The Client” accepts these terms of service in full. This contract is non-cancellable by “The Client.”

These Terms of Service (“Terms”) cover the entire website optimization project (collectively, the “Services”) provided by Better Breeder Institute, LLC.

What is included in this agreement:

Deliverables 

Website Audit

• Pre-Launch Setup. This includes Site Name, Kennel Name, Breed, Registry, Logo, Header, Footer & Contact Information.
• Theme Styling. Includes font style and color palette for every site element.
• Content Framework. Includes Dog Page Template setup (registered name, dog details, content block, image gallery, health testing, Better Breeder Pedigree plugin – if selected, and more) and Dog Category Structure. Also includes Puppies, About Us & For Sale content page templates.
• Social Media Links. Site links to any social media channels.
• DNS Configuration. Connection of the Ultimate website to your owned domain name (URL).
• Google Tool Integrations. Includes Google Analytics 4 & Google Search Console. 

What is NOT included in this agreement:

1. Ultimate Website subscription
2. Hosting fees
3. Software purchases
4. Image purchases
5. Typeface purchases
6. Additional website features or enhancements
7. Content development (beyond necessary copyblocks)
8. Content placement
9. Design services
10. Revisions

Total Agreement:

“The Company” will complete the website search engine optimization (SEO) as defined above.

“The Client” understands this service does not guarantee performance improvement on the search engine results pages. It includes several SEO best practices and tactics intended to improve a website’s natural search performance and keyword rankings for target keywords (including breed and location). There are extensive factors outside “The Company’s” control and the scope of this project that may limit or preclude the website from experiencing the desired performance improvement. These factors include, but are not limited to: outdated or inoptimal website platforms, non-optimized/responsive website themes, economy-grade hosting, heavy code, heavy images, page builder tools, and malicious or manipulative external linking.

“The Client” understands that “The Company” is committed to completing each project promptly. “The Company” will make efforts to apply the work to the website. However, “The Company” does not represent itself to be proficient on every website platform and/or theme. If “The Company” is not able to apply the optimizations to the website, it will provide “The Client” with the optimizations and direct them to a respected freelance network where “The Client” can hire a web developer who is proficient on “The Client’s” specific website platform and can apply “The Company’s” optimizations and updates.

“The Company” will set up monthly performance reports from enterprise SaS accounts. The reports will be delivered monthly. However, “The Company” makes no guarantee for how long these accounts will exist, or for how long “The Client” will continue to receive these reports.

“The Client” understands search engine algorithms completely determine the search engine results pages, and any guarantee of specified results is, by nature, misleading.

“The Company” understands that “The Client” is the sole owner of the website content and does not assume any ownership rights for content or inventory.

“The Client” agrees that “The Company” may feature the client’s website in their portfolio of website optimization projects.

Compensation

“The Client” agrees to compensate “The Company” for the total amount ($997 – Introductory Price) of the SEO 101 Website Optimization Services.

In the event “The Company” determines the “Client’s” website is not a good candidate for “The Services,” the “Client” will be notified and “The Company” will offer a full refund.

Purchased work will be slotted in the next available slot in “The Company’s” production calendar. “The Company” will target to complete the work in 7-10 business days but may take a month to complete. NOTE: Search engine optimization work typically takes up to 6 weeks to begin to see the results, but may take as long as 6 months.

Termination:

“The Client” understands they are unable to cancel this purchase once payment is remitted. 

“The Company” reserves the right to cancel this agreement at any time, for any reason, without prior notification and will provide a cancellation notice either electronically or in writing sent to the address of record.

 Legal:

“The Client” and “The Company” are independent parties, and nothing in this Agreement shall constitute either party as the employer, principal, or partner of or joint venture with the other party.  Neither “The Client” nor “The Company” has any authority to assume or create any obligation or liability, either express or implied, on behalf of the other.

Disclaimer of Warranties: The services provided by “The Company” are provided on an “as is” and “as available” basis, without any warranties, express or implied. “The Company” makes no representations or warranties regarding the accuracy, reliability, or completeness of any information or results obtained through the services.

Limitation of Liability: In no event shall “The Company” be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of data, or business interruption, arising out of or in connection with the services, even if “The Company” has been advised of the possibility of such damages.

Hold Harmless: “The Client” agrees to hold harmless and indemnify “The Company,” its officers, directors, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys’ fees) arising out of or in connection with “The Client’s” use of the services, including but not limited to any claims related to infringement of intellectual property rights, violation of privacy rights, or breach of contract.

Indemnification: “The Client” agrees to indemnify, defend, and hold harmless “The Company,” its officers, directors, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys’ fees) arising out of or in connection with “The Client’s” use of the services or any breach of these terms of service.

Any disputes arising from this contract will be litigated or arbitrated in Green County, Wisconsin. This agreement shall be governed and construed in accordance with the laws of the State of Wisconsin, USA. “The Client” and “The Company” hereby agree to the terms, conditions, and stipulations of this agreement on behalf of themselves or their organization or business. This Agreement constitutes the entire understanding of both parties. Any changes or modifications thereto must be in writing and signed by both parties. If any portion of the document is found invalid, the remaining provisions remain in effect.