Newborn Bi-Blue and Bi-Black Sheltie puppies

Our Team

At the Better Breeder Institute, we’ve assembled a tremendous team of experts to serve and support our community of purebred conservation dog breeders. With a broad background of busness leaders, master breeders, AKC judges, professional handlers, digital developers & engineers, web designers, entrepreneurs, CPAs, and veterinary and legal counsel, this talented group is working to create special things for better breeders.

Ashly Hartmann

CEO & Integrator

Matt Stelter

President & Founder

Anita Stelter

Vice President

Ashley Chandler

Director of Digital Services

Lindsay Siflinger

Senior Website Designer

Kathy Rust

Breeder Education

Jennifer Weiner, Esq.

Breeder Education

Dr. Marty Greer, JD

Breeder Education/Advisor

Vickie VonSeggern

Breeder Education

Kate Hynes

Digital Marketing Intern

The Better Breeder Promise

At the Better Breeder Institute, we serve the dedicated dog breeding community β€” passionate breeders who support the preservation and advancement of purebred, purposefully bred dogs and who continually strive for excellence. 

Wire Fox Terrier