The Better Breeder Institute’s Mission:

Educate. Transform. Achieve.

At the Better Breeder Institute, we serve the conservation dog breeding community — purposeful breeders dedicated to the preservation and advancement of their breed. We endeavor to help breeders transform their breeding program into the finest version of itself so the breeder can achieve all of their hopes, goals & dreams.

We provide educational content and digital services to improve purebred breeding programs’ communication, business, marketing, and breeding processes. We share expertise so breeders can learn and apply it to their programs and, in the process, differentiate themselves from the backyard, for-profit, and commercial breeders. We enable better breeders to develop a deeper sense of pride in their purebred dog endeavors and earn a higher level of respect and esteem from puppy buyers and the general public. 

We work tirelessly to tell the untold stories of conservation dog breeders to counter the propaganda of the “designer” mixed-breed, adopt-don’t-shop, and for-profit rescue movements. We place better breeders on their rightful pedestal and explain how they are the best guides on the journey to finding a beautiful, healthy, and predictable puppy.

At the Better Breeder Institute, we are in the relentless pursuit of excellence. We call on all conservation breeders to model decorum, ethics, and integrity in all they do. The character we breeders exhibit must be on the same high level as the quality of the dogs we produce. With that, we have the greatest opportunity in the history of our sport to elevate our breeder community and our incredible purebred dogs.