News

In today's digital world, dog breeders need a powerful website to connect with genuine buyers. Social media and old-school ads just don't cut it anymore. Learn why a high-performing website is your best investment and how SEO can ensure puppy buyers find you on Google in 2026 and beyond.

Wondering about website costs for your kennel? Prices can range from $1,000 for basic sites to over $10,000 for advanced features. Factors like domain names, hosting, and design choices greatly influence the final price. We break down DIY options versus custom builds to help you find the perfect fit for your budget and goals.

Discover why a crucial section of the Senate Farm Bill, Section 12508, is facing opposition. This proposal shifts enforcement of the Animal Welfare Act to the Attorney General, a move that could overreach current regulations and disproportionately affect responsible purebred conservation dog breeders. Learn how to voice your concerns.

The CDC's new dog importation rule takes effect August 1, 2024. The CKC is actively advocating for members by meeting with the CFIA, raising concerns about certification processes, age restrictions, and emergency care exemptions. Negotiations with the CDC are ongoing, with a joint letter from the CKC and AKC forthcoming.

Discover the inspiring story behind Website Academy, a digital marketing course born from necessity during the COVID-19 pandemic. Learn how founder Matt Stelter developed a proven plan to help conservation breeders attract ideal puppy buyers, differentiate themselves, and thrive in today's competitive market. Find out how this exclusive program empowers breeders to achieve online success.

Your dog breeder website is your digital storefront. Learn why a strong online presence, especially on Google, is crucial for connecting with potential puppy buyers. Discover essential website elements, from breed-specific details to compelling imagery, and understand how responsiveness and speed impact your site's effectiveness.

The COVID puppy surge has subsided, making a strong online presence crucial for breeders. Expert Matt Stelter reveals how an optimized website can be your number one tool for attracting ideal puppy buyers and generating inquiries year-round. Discover how design, SEO, and content work together to boost your visibility and sales.

Discover the vital role of preservation breeders in safeguarding purebred dogs. Learn how these dedicated individuals strive to maintain breed hallmarks, function, and history amidst challenges, ensuring the future of breeds for generations to come.

Dr. Greer talks with Matt Stelter, Co-Founder of Better Breeder Institute, and they go beyond general health and canine reproduction to issues affecting the preservation and advancement of our breeds.