Register for “Inflation-Proof Your Puppy Sales” Masterclass

Join your fellow purebred conservation dog breeders in learning the 5 Best Digital Strategies to safeguard your puppy sales without spending a cent on advertising ever again.

This is the expanded version of the seminar Matt presented at the AKC Breeder Symposiums in Houston, Texas, and Columbus, Ohio. In this session, you get all the additional information that wasn’t included in-person, PLUS this session is updated with an all-new marketing strategy to add to your arsenal!

With the AKC’s decision to move away from in-person events to paid webinars, we have chosen to share this presentation with our community of purposeful purebred dog breeders online.

If you are like most dog breeders, you enjoyed an influx in puppy inquiries in the past several years as the pandemic kept families at home. People refocused on their home life, rather than spending on expensive vacations, kids’ sports, or other costly activities. Tons of families added a new puppy to their lives. 

However, you have now likely seen the financial pendulum swing in the other direction as inflation towers, economic conditions struggle, and the demand for puppies wanes. Life has returned to (a new) normal as an extended recession looms, and most families that wanted a new puppy already have one.
 

As puppy demand dries up, we at the Better Breeder Institute want to ensure that our community of purebred conservation breeders has the knowledge to continue successfully placing their pet puppies in terrific homes that are still looking for a quality puppy. 

Pet puppy sales are crucial to sustaining purposeful preservation breeding programs. That revenue helps offset our incredibly expensive passion – be it dog food, vet bills, health testing, stud fees, ultrasounds, c-sections, you name it. Advertising pet puppies should never have to be added to that list in order to find quality homes for your pet puppies.

Consumer behavior has changed dramatically over the past decade, and the pandemic only accelerated those changes. To successfully sell puppies in the future will require new strategies. Offline efforts will no longer work. Digital strategies are now necessary. 
 

However, the best strategies don’t involve advertising. In fact, the best digital strategies don’t require paying to get in front of buyers, but invite them to come to you.

In this FREE Live Masterclass for conservation breeders, Matt Stelter will share…

• The 5 best digital strategies you need to start getting more quality puppy inquiries – as other breeders get less & less. 
• Pros & Cons for each strategy. This isn’t one-size-fits-all. It is important to understand the strengths and weaknesses of each strategy as you select which ones to use.
• At the end, it will open up for a Live Q&A to answer YOUR questions.