This course provides dog breeders with the business basics to streamline, strengthen & safeguard their breeding programs.

Professionally, Matt is a 20+ year business and marketing veteran, strengthening national brands you’ve likely shopped before – Drs. Foster & Smith, Montgomery Ward, Country Door, The Swiss Colony, and many more.

And, he works daily, sharing his professional experience in service of his community of purebred conservation dog breeders.

Communication can take many forms. Different generations and personality types will gravitate toward different communication channels. However, when trying to run an efficient breeding program, some channels lend themselves to optimal operations much more than others.

Highlights:

• Learn the various communication channels breeders can use. We will cover the common channels, address the pros & cons of each, and provide specific recommendations.
• Select the optimal communication channel for your program. Not all channels are created equal, and it is important to safeguard your breeding program by selecting the optimal channel.
• Use basic software to streamline your communication. Work smarter, not harder, to gain time savings and efficiencies.
• Use form letters to gain back hours in your day. You should only write the same letter once. Learn how to implement form letters and start writing each message for the last time.
• Realize the significant time & effort savings a properly designed website gives you. Start working with more informed puppy inquiries, applicants, and buyers. 

Implement the Better Breeder Reservation Process to Streamline Puppy Sales

No single topic causes breeders more frustration than their sales process. Go read the comments in Facebook groups about all the problems breeders have with dealing with puppy buyers. So many of these headaches and frustrations can be prevented with a solid reservation process.

This module provides the Reservation framework for the process that will improve your life. You will learn exactly how to handle the entire sales process in an efficient, organized, and strategic manner.

Highlights:

• Learn the 3-part Pyramid Framework. Every bulletproof reservation process will have these three critical elements: Application, Deposit & List.
• Understand what questions a great Application contains. We go beyond the boilerplate language most application templates contain to get the information that really matters.
• Learn the value of a Puppy Deposit. We will break down the common misconceptions & limiting beliefs and show you how to use deposits to attract better, more committed buyers. 
• Manage your Reservation List. Structured and managed properly, your list will become a cornerstone of your program and a resource you will utilize often.
• Breeder Pro Tips: We share many tried & true practices to refine your process and bring ease and structure to what used to be a frustrating and exhausting part of a breeder’s life.

Provide world-class Breeder Support without costing you hours in your week.

Breeder support starts the day your puppies go to their new homes and continues throughout their entire lives. And, you want to be your buyers’ first resource for any questions or concerns about their puppy.

However, time is money, and if your breeder support is done inefficiently, it can steal precious time from other areas of your breeding program. In this section, we will cover the various elements of breeder support you can provide easily and consistently, and help make your puppy buyers more informed and confident with their new family addition.

Highlights:

• Develop Rockstar Puppy Packets. This is where breeder support begins. Beyond the basics, you have the opportunity to proactively provide information and resources that the buyers will lean on in the first few days and into the future.
• Post-Purchase Support. Your work doesn’t stop after the last puppy leaves. Ensuring your puppies are successfully settling into their new homes is important. We show you how without requiring hours of time.
• Private Facebook Groups. Many expert breeders leverage these social media groups to facilitate their support and communication. However, there are also pitfalls and pro tips to know.
• Website Resources. Learn how to develop this section of your website. Create & publish that information ONCE online rather than answering the same questions over & over. One of a good website’s greatest attributes is its ability to educate your puppy buyers efficiently.

Learn what you need to know to keep your breeding program financially afloat — and the IRS and AKC off your back.

This is likely most conservation breeders’ least favorite part of dog breeding. However, neglect these areas at your own peril.

Breeding dogs is an expensive passion and entails a lot of money flow – sometimes in, but most certainly out. How you manage it all will dictate how much the IRS may care about your breeding program. Plus, the AKC has very stringent requirements for recordkeeping that must be adhered to.

In this section, you will learn how to safeguard your breeding program from the various financial and recordkeeping pitfalls that can jeopardize not only your breeding program but also you personally.

Highlights:

• Integrate the right Accounting tools & software. Put away the pen and paper, there are now so many digital tools to help you keep track of your dollars. We point you in the right direction.
• Learn about Payment Forms. Understand this expanding area of payment options and the associated implications.
• Create an Emergency Fund. Don’t let unforeseen dog expenses jeopardize your breeding program or your personal finances. Learn about the importance of a “slush fund” and how to create one painlessly.
• Dog Breeding & Tax Implications. Are you operating your kennel as a business or hobby? Regardless of your answer, you must understand what the IRS and your state would consider it to be.
• Kennel Records. Important for many reasons, the AKC has specific requirements for the records you must keep, when, and for how long.
• AKC Inspections. Not to be feared by conservation dog breeders. Learn the AKC’s three (3) primary objectives with these visits in order to ace your inspection.

Understand How Business Law Affects Dog Breeding

It is critically important for conservation dog breeders to obtain a basic understanding of business law to avoid exhausting and costly headaches. This module provides the basics to enable you to safeguard your purebred breeding program.

Highlights:

• Learn what the Animal Welfare Act (AWA) is and how it affects you. Be aware of the risk if someone challenges your breeding program according to these legal standards.
• Breed-Specific Legislation (BSL). Typically enacted at a local level, these laws may ban a breed or specific conformation traits or require adherence to regulations like licensing, muzzling, or insurance.
• Local Law Considerations. It is important to be aware of the local regulations and laws and how they may affect you. Laws can be enacted with good intentions but can negatively affect ethical conservation breeders.
• Understanding Risk and Liability. Every activity and business involves risk. Determine what level you are comfortable with and whether you need to take additional precautions.
• Contracts. Critical to safeguarding your breeding program, we distill down a massive amount of information into what you need to know and apply. This includes Deposits, Sales, Co-ownerships, Stud Contracts, and more.
• Contract Terms & Provisions. Language matters. We provide the words and terms to include in your contracts to protect your program.

Perhaps the Most Critical Element to the Future of Purebred Dogs

In this module, we will challenge you to think differently about how we act, treat, and work with our puppy buyers, fellow breeders, and new fanciers coming into our breeds. But, even larger than that, what this topic is really about is the future of our sport and the preservation of our breeds. 

We live in a time when purebred conservation breeders are under increasing attack from animal rights and adopt-don’t-shop proponents. We must continue raising the bar for responsible breeding practices and modeling the highest standards of ethics and integrity.

This topic represents the greatest opportunity we have to differentiate ourselves from the backyard, for-profit, and commercial breeders with the honesty, ethics, and integrity we practice.

Highlights:

• Puppy Buyer Etiquette. It is important how you onboard your new puppy buyers and treat them like new members to your breed’s family. And, when difficult situations arise, how you handle them is how you differentiate yourself as a better breeder.
• Breeder Relationships. Conservation breeders must come together as partners and collaborators instead of competitors and rivals. It will take all of us pulling in the same direction to ensure their preservation and advancement. Our breeds’ futures depend on it.
• Challenges to Breeder Relationship. Bad memories and experiences keep many breeders guarded and closed off from others. Transforming into a growth mindset is necessary if our breeding programs are to reach their potential.
• New Fanciers. Never have purebred dogs had fewer aspiring breeders coming into our sport. It is all of our responsibility to support and nurture those who will have to one day fill our shoes.

Better Breeder Business Basics

(A $1,000 Value)

• 6 Business Basics Modules. Expert industry information that has never before been compiled like this specifically for dog breeders.
• Better Breeder’s Reservation Framework – The complete blueprint to build your puppy buyer onboard process.
• Business Knowledge never before presented to dog breeders.
• Pro Tips to streamline every process of your business program.
• Peace of Mind that you have addressed all the major areas of risk and liability.
• A Growth Mindset for the future of your breeding program and your breed.

On Day 1, you’ll be given access to the entire course. Complete the course on your own schedule and implement the steps quickly or one at a time.