The Story Behind Website Academy

The Story Behind Website Academy

Better Breeder Website Academy is the exclusive digital marketing course for conservation breeders. It teaching breeders the proven plan for how to design website to drive more traffic, attract ideal puppy buyers, and make them beg for a puppy — and will gladly passing on the lesser quality puppies that always seem to be available. It provides the most powerful way for conservation breeders to differentiate themselves from the backyard, for-profit, and commercial breeders and allows them to charge what their puppies are worth instead of price-matching other options.

But, how did such a transformational class come to be? It was born out of concern for fellow conservation dog breeders in the very early days of the Covid pandemic. Read the story in Matt Stelter’s own words:

“In March 2020, the United States was struck by the COVID-19 pandemic. The dog show world came to a screeching halt. Our own national specialty was canceled just days before it was to occur. While my digital industry quickly transitioned to work-from-home, our professional handler-breeder friends were instantly out of work with no idea of when their life (or their incomes) would return to normal. My thoughts went to their well-being. I reached out to a few and offered to help place some of their dogs, knowing that would provide instant cash flow and relieve some of their overhead expenses. They welcomed my help. In a single day I contacted dozens of our recent puppy inquiries, and soon after had several dogs placed in wonderful homes. At one point, one respected breeder texted me an update and asked in amazement, “Where do you get all these wonderful people?” 

What seemed amazing to her had actually been quite easy – and enjoyable. I had built our website into a digital marketing machine that brings the most desirable, most qualified, most informed puppy buyers right into my Inbox. 

In the hours following that text message, an idea began to crystalize in my mind. I needed to find a way to share my knowledge with our community of purebred, purposeful dog breeders. I needed to give them the tools and strategies to out-market, out-communicate, and out-compete the backyard, for-profit, and commercial dog breeders. I realized that I’m uniquely qualified to share this business expertise with my fellow breeders and it is my responsibility to teach them. The Better Breeder Website Academy is a foundational course in that initiative.”

Matt Stelter

Founder – Better Breeder Institute

Today, Better Breeder Institute offers Website Academy in Spring and Fall sessions. Led by Matt Stelter personally, it is a 5-module, 6-week digital course that walks through the necessary steps to realize internet success.

It contains the critical pieces required for a website to perform. It is presented in a easy-to-understand and execute manner, regardless of breeders’ technical or creative ability. Matt shares the easy-to-follow recipe so every conservation dog breeder can experience digital wins.

This is the same framework that Matt’s WyndlairCollies.com website was built upon and developed during his career in digital marketing. WyndlairCollies.com is the #1 Collie breeder website in the world and drives hundreds of serious puppy inquiries each year.

To learn more about this landmark course, follow the link below.

This course is just one more project from the Better Breeder Institute to Help Better Breeders Win.