Our Team
Kate Hynes
Digital Marketing Intern
Kate Hynes grew up immersed in the world of purebred dogs, following in the footsteps of her mother and grandmother who bred Shetland Sheepdogs. From her first champion sheltie at age seven to junior showmanship and prestigious competitions, Kate's passion for the breed has only grown. She continues to learn and aims to preserve the Rosmoor Shetland Sheepdog legacy.
Lindsay Siflinger
Senior Website Designer
Discover Lindsay Siflinger's lifelong passion for purebred dogs, from her early days with Collies to becoming a decorated handler of Nova Scotia Duck Tolling Retrievers and Smooth Fox Terriers. Now, she brings her expertise to Better Breeder Institute as Senior Website Designer, ready to support conservationist dog breeders.
Matt Stelter
President & Founder
Matt Stelter's lifelong passion for purebred dogs began in childhood, leading to a distinguished career in breeding, handling, and judging. His expertise extends to digital marketing, where he coaches breeders through the Better Breeder Institute, leveraging his extensive experience to elevate online presence and business practices within the purebred community.
Anita Stelter
Vice President
From a childhood steeped in Collie shows to a successful career in finance and then back to the world of esteemed dog breeds, Anita Stelter's journey is one of passion and expertise. Discover her achievements as a breeder, handler, and respected judge in the Collie and Shetland Sheepdog community.
Vickie VonSeggern
Breeder Education
The Better Breeder Institute proudly welcomes Vickie VonSeggern, a 50-year AKC champion collie breeder and AKC Breeder of Merit. Vickie brings extensive experience in veterinary research, animal husbandry, and breed welfare to our team. She will lead our Educational Facebook Group, offering practical, evidence-based insights for all breeders.