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Best OF breed

Ultimate Breeder Website Builder

The Better Breeder Institute offers the first world-class website platform designed specifically for dog breeders — by dog breeders!

What’s more, our platform includes lifetime updates, continuous optimization, ongoing maintenance, and cloud hosting, all in one package.

Create your own world-class dog breeder website today!

Choose from Three Levels:

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Essential features to
manage your kennel site


Per month

Start building your dream site in minutes

Our page design tools make it simple to design a beautiful site quickly and easily.

Everything you need, nothing you don’t

Includes all the features you need for a fast, search engine-optimized website right out of the box. No configuration or additional plugins to purchase or install.

Tons of included features—stop paying for plugins & apps

Connect with your puppy customers and audience with our specialized social media features and powerful drag-and-drop forms.

We’ve got your back

Get access to our Ultimate Website Facebook group, support forums, knowledgebase, and customer support team.

Most Popular
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Advanced tools to promote & showcase your kennel


Per month

Includes everything in the Silver plan, plus…

Our proprietary Better Breeder Pedigree plugin to quickly generate a 4-generation pedigree for every dog! In the process, build your topical authority with search engines. Dominate your breed on Google!

Advanced business & design features

Add advanced features with Mega Menus and Footers, Kennel Hours, Team and Location Directories, Portfolios, Events and RSVPs, and much more.

Monetize your site with our simple selling tools

Need to monetize your site and accept online payments? Choose our Gold plan.

Get priority support

Includes priority support in addition to our forums and knowledge base.

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Skip the DIY and let our experts
create your turnkey website!

Email For Pricing

Includes everything in the Gold plan, plus…

Our team of experts will take care of everything from start to finish!

Professional design and content placement

You provide the pictures and content, and we do the rest!

Dedicated account manager

We’re invested in your success. Your dedicated account manager will guide the complete website setup to deliver the breeder website of your dream!

NOTE: Due to several company stakeholders being AKC-licensed conformation judges, the Better Breeder Institute will not enter into perpetual business relationships with breeders of Collies (Rough & Smooth) or Shetland Sheepdogs, as to prevent an occupational ineligibility situation.

However, the Better Breeder Institute has contracted with an independent outside agency to provide full support for these breeders on the Ultimate Website platform. For interested Collie or Shetland Sheepdog breeders, please click here.

All the tools you need to build a professional online presence for your kennel.

Your ULTIMATE Breeder Website includes:

Easy to Use Website

Easy, Intuitive Interface

Managing your website should be easy, and we’ve worked hard to make it that way.

Responsive, MoBile-Friendly Design

Your website should look great no matter where you view it, whether that’s on a smartphone, tablet or desktop.

Dog Breeder Design

When you work in the Ultimate interface, you will instantly know it was designed by conservationist dog breeders!

Dirigible BBI

Next-Gen WordPress Platform

WordPress is the most popular website platform in the world. The Ultimate Breeder theme is built on DIRIGIBLE, the most advanced WordPress design yet!

Cloud Hosting

Otherwise not affordable for dog breeders, the Ultimate theme sits on the same secure cloud hosting platform as many of the world’s largest websites.

World-Class Page SPeeds

Nobody wants a slow website, but with today’s web, a slow website hurts your Google rankings and annoys users.

SEO-Optimized Website

This includes semantic, fast markup & SEO-optimized page structures that help your site outrank competitive breeders on Google.

Automatic Updates & Optimizations

The internet and digital technologies are constantly changing. Let us keep ahead of it so you don’t have to!

Dog Breeder Tools

We will continue to develop proprietary, breeder-savvy plugins to increase your website’s productivity and capabilities.

The Better Breeder Institute offers the first world-class website builder created specifically for dog breeders – by dog breeders. What’s more, our platform includes lifetime updates, continuous optimization, ongoing maintenance, and cloud hosting – all in one package.

This is the opportunity to showcase your breeding program online in the professional way it deserves. Each dog in your breeding program can be highlighted with a rockstar webpage listing sire, dam, AKC#, health testing, photo gallery, and much more!

To its core, the Ultimate Website platform is SEO-optimized to rank highly in Google, driving you more site visitors. The website platform is responsive and mobile-friendly, guaranteeing a great user experience, regardless if it is viewed on a desktop, tablet, or smartphone.

And, as a responsible breeder, you need to attract the right kind of buyers for your puppies. With our simple drag-and-drop page builder, you can create professional web pages in minutes without any coding experience. These tools will help you better tell your story to clearly differentiate you from other breeders online. 

Building a website yourself from scratch is typically difficult and time-consuming. The learning curve is steep. Hiring a web developer who knows what they are doing is expensive and takes time.

That’s why Better Breeder’s Ultimate Website Builder is the best solution for busy dog breeders like you. You don’t need to know anything about web design or coding to use the Ultimate Website Builder. It’s the easiest, fastest, and better way to build a website for your kennel. 

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The Better Breeder Promise

We endeavor to educate, support, and promote conservationist dog breeders who pursue excellence in all facets of their purposeful, purebred breeding programs.  

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